Research literature already points to the biophilic benefits of integrating greenery in human habitats. While most research has up to this stage, focused on residential, healthcare and office environments, researchers are now turning their attention to retail environments and the case for green infrastructure here is strengthening.
Building on this finding, additional research found that consumers were more inclined to enter a shopping mall when it contained vegetation and that ‘the presence of greenery led to higher exploration rates within the space.’
Customers also indicated that they were willing to pay eight to 12 per cent more for goods and services in areas with a mature tree canopy. As one study notes, for a ‘mid-size retail centre, this could generate over US$1 mil…